Data Privacy Policy

Updated May 6, 2014 declares that your data will be used in accordance with the prevailing data privacy regulations, the German Telemedia Act of the Interstate Broadcasting Treaty, the German Federal Data Protection Act, as well as other data privacy regulations. The personal data you have provided will be stored in a machine-readable format, and processed and used only for the purpose(s) for which you have provided said data. Exceptions only apply if you have agreed to other uses. This privacy policy applies to all offerings accessible via In the following, we would like to inform you of the manner in which your data will be used and for which purpose(s).

Overview of data provided

The data we collect consists of the following:

(a) Personal data which you have entered voluntarily by registering for our offerings.

We are authorized to collect your personal data via the utilization of its service, and to process, store and use it where required in order to enable you to use the service. If you should register for services (e. g. newsletters, lucky draws, market research) with personal data (name, address etc.), the data provided will be collected, stored, and processed in the context of the service agreed upon.

We guarantee that your data will be held in the strictest confidence.

Once you have provided your voluntary consent, we are authorized to collect, process and/or store personal data, to combine it with other data, to archive and to use it. This consent shall be given either in writing or by clicking on a corresponding declaration. Once you have provided consent, we are authorized to transmit personal data to third parties for purposes of advertising, market research, and other commercial services. The declarations can be viewed online at any time. If you have consented to the use of personal data for special purposes that are subject to a declaration of consent, you may revoke such consent at any time. We will then delete the data from our systems. If data has been transmitted to third parties with your consent, these third parties will then be informed and asked to delete the data. You have the right to limit your consent for the use of your data. In this case, a deletion will take place within the confines of the limit(s) set.

We are authorized to access this data to avoid technical malfunctions and in order to fulfill our legal and contractual duties. Without your consent, we are allowed to disclose the data in the following cases:

When engaging other companies which provide us with support in fulfilling orders.

When we are legally obliged to do so or are presented with a court order to provide personal data. In such a case, we shall — where permissible — inform you without delay that your information has been disclosed.

At any time, you have the right to view, correct, or delete the personal data you have provided. If this is not technically possible via the address that you have provided as part of your data, you have the option of requesting and verifying your personal data via the following address:

(b) Tracking information that is transmitted during the use of our offerings.

In our offerings, general usage data of a non-personal nature is collected and saved. In the following, you will find a list of intended purposes and web analysis services used.

In order to enable analyses on the use of our website to be carried out, we make use of cookies. Cookies are text files that are stored locally on your computer and enable you to be recognized when visiting our website for the second or subsequent times. This technology allows us to recognize you, the user, and provide you with personalized services. In order to better understand the usage behavior of our users, IP addresses may be stored in an encrypted format. The encryption takes place via an MD5 hash operation that makes it impossible to reconstruct the IP addresses, or for users to be identified. Hence, when using this procedure, your personal data remains anonymous. This tracking information may be used for the following purposes:

To improve our offerings and services, and for measuring traffic and general usage patterns

For notifications on the usage of your contributions

For informing advertisers on our customers’ usage habits and characteristics

For market research

This information is collected without your express consent. However, according to Art. 15 of the German Telemedia Act (TMG), you may object to this tracking at any time. This objection shall apply to all future activities. This means that if you so desire, we will neither collect nor save any data on your visit to our website. To do so, you simply need to accept a corresponding cookie. This cookie contains no information about you and cannot, under normal circumstances, be used to identify a particular person. As soon as the tracking servers read this cookie, the saving of your visitation data will be blocked.

As long as you do not delete this cookie from your computer, no data will be saved. However, this only applies for the computer and the browser on/in which the cookie has been stored. Hence, if you use our website at home and at work, or with different browsers, you will need to create the corresponding cookies on/in each computer and each browser you use.

The following methods are used on our website for performing measurements:

1.) For the improvement and further development of our services, Google Analytics, a web analytics service by Google Inc. (“Google”) is used. Google Analytics also uses so-called cookies. Cookies are text files that are stored on your computer and enable your use of the website to be analyzed. The information created by the cookie on your use of the website is generally transmitted to a Google server in the USA, where it is stored. However, if IP anonymization is activated on this website, Google will store your IP address within the member states of the European Union or in other signatories of the Agreement on the European Economic Area before being abbreviated. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide the website operator with services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be combined with other data from Google. You can prevent cookies from being saved by configuring the relevant setting in your browser software. However, we would like to point out that if you do so, you may not be able to use all features of the website in full. Furthermore, you can prevent the collection of data which is created by the cookie and related to your use of the website (incl. your IP address) and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:

As an alternative to the browser add-on or in browsers on mobile devices, please click on this link to prevent all future data collection by Google Analytics within the website optimized for mobile devices (the opt-out only works in the browser and only for this domain). By doing so, an opt-out cookie will be saved on your device. If you delete the cookies in this browser, you will have to click on this link again.

2.) Our website also contains links to the external social network Facebook. This internet presence is operated exclusively by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook). On our internet presence, these links are identified by the Facebook logo or the addition of “Like” (no Facebook plug-in is used).

If these links are followed by clicking on them, the Facebook plug-ins will be activated, and your browser will establish a direct connection with the Facebook servers. If you follow the links while visiting our website while logged in to your personal user account, the information that you have visited our website will be transmitted to Facebook. Facebook can correlate the visit to the website with your user account. This information will be transmitted to Facebook, where it will be saved. In order to prevent this, you will have to log out of your Facebook account before clicking on the link. The functions assigned to the Facebook links — in particular the transmission of information and user data — will not be activated simply by visiting our website, but only when the corresponding links are clicked.

For information on the purposes and extent of the data Facebook collects, the further processing and use of your data at Facebook, as well as the relevant rights you have and configuration options to protect your privacy, please consult Facebook’s privacy policy (

3.) Our website uses Google Adsense. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, with which advertisements can be embedded in webpages. Google AdSense uses cookies. Cookies are files. By saving cookies on your computer, Google can analyze your use of our website. In addition, Google AdSense makes use of “web beacons”. Web beacons are invisible graphics. With these, Google can analyze information such as the clicks on our website or the traffic on our webpages.

The information mentioned, your IP address, and the delivery of advertising formats are transmitted to Google servers in the USA, where they are saved. Google may disclose all this information to third parties if legally required to do so, or in cases where Google commissions third parties to perform this data processing. However, Google will never link your IP address with other Google data.

You have the option of preventing the aforementioned cookies from being saved on your computer. To do so, you will have to configure the relevant setting in your internet browser. However, this may mean that some of our website’s features will not be available to you.

4.) Our website contains the Google +1 button. Google +1 is a social network. It is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. With Google +1, you have the option to publish personalized information on the internet. However, Google will save information on the content that you have clicked on with +1. Furthermore, Google will save information on your visit to the website you have viewed. Your +1 clicks can and will generally be used in your +1 profile and in other Google services, e.g. in search results from the Google search engine, or on other pages on the internet and/or internet advertising.

Google saves information on your activities at Google +1. In order for you to be able to use the +1 button, you will need to create a public profile at Google, including a profile name. Google +1 and all of Google’s services will use your profile name. The identity behind your profile can be revealed to all users that have knowledge of your e-mail address or who possess other information that can be used to identify you.

Google states that it will use the information you have provided in accordance with its data privacy policy. Google also compiles statistics on activities on Google +1. These may be published and provided to third parties.

5.) Features of the Twitter service are integrated into our website. These features are provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the “retweet” feature, the websites you have visited will be linked to your Twitter account and disclosed to other users. At the same time, data will also be transmitted to Twitter.

We would like to point out that we as the provider of the website have no knowledge of the contents of the data transferred, nor of the use of said data by Twitter. For more information about this, please refer to Twitter’s privacy policy.

You can modify your data privacy settings at Twitter in your account settings.

Without express consent, as described above, we will use the data obtained from the licensing relationship only to fulfill the purposes of the privacy policy, as well as contractual and legal obligations. According to the German Federal Data Protection Act, you have a right to request, free of charge, information on your stored data and, where applicable, the right to correct, block, or have this data deleted.

If you have any questions on the collection, processing, or use of your personal data, or any requests for information, correction, or to have the data blocked or deleted, please contact:
(Name, address of contact partner for data privacy, and data privacy representative if applicable).